![]() ![]() Recognizing that this simply wasn’t good enough at a time when mobile traffic was growing, it’s been Mobify’s Progressive Mobile approach that’s been able to give PureFormulas’ customers the faster and more streamlined path-to-purchase on mobile they were crying out for. As mobile page loads were taking far too long, and with a checkout process that was outdated and slow, the retailer was suffering low conversion rates and high cart abandonment rates, according to Servinga. The spike in revenue comes from a 14% increased conversion rate combined with a 9% increase in average order value (AOV) – precisely the areas where PureFormulas felt they were lacking. ![]() Progressive Web Apps offered the opportunity to do just that.” Leveraging the latest technologies to adapt to the rapidly changing mobile industry is important, but our reason for being is to offer the most efficient, secure, and friendly shopping experience possible. “Our Progressive Web App is amazingly fast, at least twice as fast as our previous mobile site. With push notifications, offline support, and add-to-homescreen functionality built into the PWA, the PureFormulas mobile web experience is delivered 2 – 4 times faster than regular responsive or m.dot websites, and is already increasing revenue-per-visit by 23% over the retailer’s previous mobile site.Ĭarolina Servinga, Senior Director of Technology at PureFormulas, comments: Revenue-Per-Visit Jumps 23% in Two MonthsĪdopting Mobify’s new Mobile Customer Engagement Platform, PureFormulas launched its very own Progressive Web App earlier this year to enable a super-fast browsing and purchase experience that behaves in much the same way as you would expect a native app to. And so, in order to ensure it maintains its leading position in the race to keep shoppers from straying, the retailer has turned to Google’s exciting Progressive Web App (PWA) technology to deliver speed and agility every time a consumer fires their mobile. And even if consumers lumber through a clumsy or sluggish site to get what they want, many won’t bother going through the troublesome process again.įor a retailer like PureFormulas – the leader in online health and supplements, and one of the US’s fastest growing ecommerce players – where 65% of revenue comes from repeat customers, delivering a lightning-fast mobile experience is imperative for keeping customer satisfaction levels high. What’s more, 67% will click away if it requires too many steps to be taken to make a purchase or access desired information. ![]() But speed is also a critical factor when it comes to keeping those same customers on a retailer’s mobile website – namely in how long it takes for a page to load.Īccording to Think with Google, 40% of shoppers will wait no longer than three seconds for a page to load before abandoning a site. Mobile commerce may be speedily on the rise across the board as more and more consumers are turning to their smartphones for purchases. ![]()
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